Biography
Anja Radić (Belgrade) is a marketing manager, model, and the titleholder of Miss Serbia 2021. As the PR and Marketing Manager of the Kulturni element organization (since 2024), she applies her rich experience in communications, digital media, and public appearances. She was born into a traditional family, the daughter of a sailor father and an artist mother.
Education
She graduated from the Faculty of Project and Innovation Management (PMC), acquiring the skills necessary for modern business.
Career
She worked as the PR for the Novak Djokovic Tennis Center and became an ambassador for the Zepter company in 65 countries. She also has media experience working as a television journalist and presenter.
Media and Public Appearances
During her tenure as Miss Serbia, Anja made over 200 television appearances, promoting education, culture, and humanitarian work.
- Work as a TV presenter and journalist on national frequencies.
- Acting engagement in a popular domestic TV series (2024).
- Hosting programs and moderating events.
Miss Serbia and the World
She was crowned Miss Serbia 2021 at the competition held in Sharm El-Sheikh (Egypt). She represented Serbia at the 71st Miss World pageant in India (2024).
- Sports Challenge: Top 10 placement in the European team.
- Talent: Dance to the song "Đelem, đelem".
- National Costume: "Simonida" dress (inspired by Queen Simonida).
- Ecology: Climate change (global theme).
Humanitarian Work
Her central project "Beauty is all around us" is dedicated to promoting true values among preschool and school-age children.
- Prevention of peer violence through education.
- Interactive workshops on tolerance and friendship.
- The project was successfully presented in New Delhi (Bharat Mandapam hall).