Legal Document

Privacy Policy

Last updated: 18 April 2026.

The Kulturni element association (registration number: 28068710) respects your right to privacy and is committed to the responsible handling of personal data. This document explains what data we collect, how we use and store it, and what rights you have — in accordance with the Law on Personal Data Protection of the Republic of Serbia and the EU General Data Protection Regulation (GDPR).

1 Data we collect

Newsletter

We collect your email address only when you voluntarily subscribe to receive news about our projects and activities. The legal basis for processing is your explicit consent. You may withdraw your consent at any time by clicking the unsubscribe link in any newsletter or by sending an email to info@kulturnielement.org. For technical distribution and open-rate statistics we use Mailchimp (The Rocket Science Group LLC, USA), with whom we have a data processing agreement.

Online store

When making a purchase we collect the following data necessary for the fulfilment of the contract: full name, delivery address, phone number and email address. The legal basis is performance of a contract. We do not use this data for marketing purposes without your separate consent, and we share it exclusively with courier services to fulfil your order. Purchase data is retained for 5 years in accordance with accounting regulations.

Website usage data

Our website uses cookies and Google Analytics 4 to collect anonymous visit statistics (e.g. number of visitors, average session duration, traffic sources). IP addresses are anonymised before processing and we do not link analytical data to specific individuals. The legal basis is our legitimate interest in improving user experience. Details on cookie management are available in our Cookie Policy.

Enquiries and communications

When you contact us via email or forms on the site (e.g. an accreditation request), we collect the data you provide. We use this data solely to respond to your enquiry and retain it for a maximum of 2 years, unless a longer retention period is required to fulfil legal obligations.

2 Social media

We are active on Facebook, Instagram and YouTube. Depending on your privacy settings on these platforms, Kulturni element may be able to see your public profile information when you interact with our pages (e.g. likes, comments, messages). Each platform is an independent data controller under the GDPR. We recommend that you review and adjust your privacy settings on the relevant services.

3 Sharing and retention of data

We never sell, rent or share your personal data with third parties for marketing purposes. We share data only with the following categories of recipients, and only to the extent necessary to provide the service:

  • Courier services — for the physical delivery of products from the store.
  • Mailchimp — for technical distribution of email newsletters.
  • Google LLC — for analytics (anonymised data only).
  • Competent state authorities — only in cases provided for by law.

4 Security of your data

We apply appropriate technical and organisational security measures, including:

  • SSL/TLS encryption for all data transfers on our site (HTTPS).
  • Restricted access to personal data — only those who necessarily need to process it.
  • Regular security audits and system updates.

5 Your rights

Under applicable data protection law, you have the following rights regarding your personal data:

Right of access

You may request a copy of all personal data we hold about you.

Right to rectification

You may request the correction of inaccurate or completion of incomplete data.

Right to erasure

You may request the deletion of your data ("right to be forgotten"), to the extent permitted by legal obligations.

Right to object

You may object to processing based on legitimate interest.

Right to restriction

In certain situations you may request a temporary suspension of processing.

Right to portability

You may request your data in a machine-readable format.

You may submit a request to exercise your rights at info@kulturnielement.org. We will respond within 30 days. You also have the right to lodge a complaint with the competent supervisory authority in your country of residence.

Data Controller

Udruženje Kulturni element

Čumićevo sokače 2, local 87, 11000 Belgrade, Serbia

Registration No: 28068710 | Tax ID: 107380183

Email: info@kulturnielement.org

Last updated: 18 April 2026. Прочитај на српском