Organization Kulturni element is an artistic association registered in Serbia under registration number 28071299. The official founding address of the organization is Brodarska 48, Belgrade, and the office is located in the Beograđanka Building, Masarikova 5.

We respect your right to privacy and are committed to maintaining your trust and confidence when you provide us with your personal information. We are the data controller for your personal data and will ensure it is used and stored in accordance with the EU General Data Protection Regulation.

This Privacy Policy explains how we will use any personal information we collect about you and how we keep it secure. It also explains how you can control the data we hold, including how to update your information when it changes.

Sharing with you clear and detailed information about how we use your personal data for our legitimate interest and protect your privacy helps deliver a more personalised experience with each of you.

What information we collect about you

Mailing List

We collect your personal information when you decide to interact with us. This is generally when you sign up to receive emails from us, and consent to receive news about our latest productions, tour dates and various activities and projects. We use MailChimp to deliver our newsletter and gather statistics around email opening and clicks using their insight tools to help us monitor and improve our newsletter. For more information please see MailChimp’s privacy policy here.


Website data

We collect your IP address when you use our website or email service. We also look at how our audience use our website, so that we can offer the best possible experience for each visitor. Our website uses cookies, which retain information about your online behaviour, preferences and settings, and your digital journey across our website. Cookies and logging of IP addresses are collected to enable the Company to monitor site traffic and repeat visitor statistics through Google Analytics. It is processed in a way which does not identify any individual; such information is anonymous and held on a temporary basis. For more information, please refer to our cookie policy.


Social Media

Depending on your settings or the privacy policies for social media services like Facebook, Instagram or Twitter, we may access to your personal information on those accounts when you message us. We also collect and track anonymised data on our social media audiences to better understand the profiles and behaviour of people who engage with us online. For more information on how to control your privacy settings for these services, make sure you read the Terms & Conditions of the relevant social media platform.

Data sharing

Kulturni element collaborates closely with Serbian venues with whom we have special bonds and longstanding relationships. We may put a legal data sharing agreement in place with these domestic partners, in relation to data and insight, and obtain production reports through Show Stats (size of booking, booking patterns and other nonpersonal data except for postcodes). This provides us with the opportunity to understand our audiences better, the local and national context, to measure and appreciate how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.

The personal information we collate and use may include:
• Full name
• Gender
• Contact details (phone numbers, full addresses, email addresses) for specific registration (workshops, auditions)
• Equality information as collected in our Equality Questionnaire (e.g. in recruitment)

Third Parties

We may also obtain your data from third parties, such as organisations with which we enter into an agreement.  These organisations should not pass on your data to us without your knowledge and only if it is required in the performance of a contract. The third party will require your permission in order to share your data with us for marketing purposes. You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Why do we collect information from you

The personal information you supply when you join our email list is used to keep you up-to-date with our events and activities. It also helps us understand your needs better and contact you if we need to obtain or provide additional information.

Who we share your information with

Please be assured that we do not share your personal details with any other company or third party without your consent. Data is never sold or shared.

How long we hold your information for

We will hold your personal information for as long as is necessary to meet the purpose for which it was originally collected.

Where you have given consent for direct marketing, we will stop processing your data once we receive a withdrawal of your consent.

How we protect data

Kulurni element is committed to protecting the personal information you entrust to us. We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use. Our own network is protected with encrypted records.

Access to your personal information

We want to make sure you feel in control of your personal information. You have certain rights under the EU data protection laws which may be subject to limitations and/or restrictions.

Each email we send you gives the opportunity to unsubscribe at any time, or you can ask us to do this by emailing us at info@kulturniе

If you would like to amend the information you have provided or think that our records are incorrect, please email us at info@kulturniе to update us.


Changes to our privacy policy

We keep our privacy policy under regular review. This privacy policy was last updated on 17 Jun 2020.

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